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Snoop Dogg Roars Back Like A Lion With New Reggae Album

As various news sources such as the NY Daily News announced Snoop Dogg recently visited Jamaica where he met with Rastafari priests who rechristened him Snoop Lion which set him on a new musical journey.

Now reinvented as Snoop Lion he says he is the reincarnation of Bob Marley and has recorded a full album of Reggae tunes produced with Major Lazer otherwise known as DJ/Producer Diplo. The album is called Reincarnated with no release date set as of yet.

He has already released the first single “La La LA” from the collection though. It’s available on iTunes and as a limited edition of just 1962 units on green vinyl made in celebration of Jamaica’s 50th year independence celebrations taking place now which I think is pretty cool.

As a vinyl junkie the photos below make me giddy. These were posted to Snoop’s tumbler site to promote the new upcoming album.

As we all know the tune is a version of Ken Boothe’s classic “Artibella” as pointed out on the Who Sampled Who website. This makes me snicker a bit when a source such as Billboard says this in a recent posting: “the Major Lazer produced track calls into mind legendary reggae artists and sounds genuine.” Just seems like they’ve never heard of Ken Boothe or Artibella.

The Speakeasy site put the question to Chris Blackwell who spent time with Snoop on his recent trip to the island and had this to say about the new direction for the West Coast Hip Hop legend:

“Tho I met Snoop for the first time in Jamaica, I had always felt that he had a lot of Jamaica in his presence and his very relaxed demeanor.”

Here is the debut video featuring the track on glorious vinyl.

It’s also important to note that the whole process, transformation and “reincarnation” of Snoop Dogg was filmed and turned into a documentary of the same name as the album from Vice Films which will debut at the Toronto International Film Festival on September 7th.

So do any of us really believe that Snoop went to Jamaica and had a true awakening or is the whole thing planned from the start? As Pitchfork mentions in this story Snoop originally visited Jamaica with the intention to focus on his music in isolation but found himself so “deeply affected by the people of Jamaica” that he “wanted to bury Snoop Dogg and become Snoop Lion.” He goes onto say “I went to the temple and and received the name Snoop Lion from the Nyabingi priest,” in a statement.

Here’s the trailer for the documentary detailing his trip and life below.

You can also see him perform the tune for the first time in Montreal last week here.

What do you think of the track? Think you’ll check out the album “Reincarnated” when it hits store shelves?

Find out more about the project at snooplion.com.

I've been involved in the Los Angeles music scene since at least 1995 going to shows, promoting, spinning records and running labels. Ska and Early Reggae are my passion among other things of course.