Deluxe Story of Trojan Box Set & Appreciation Society Relaunch
PRESS RELEASE FROM TROJAN RECORDS:
ICONIC & TIMELESS REGGAE LABEL ANNOUNCES 5CD RARITIES BOX SET AND RELAUNCH OF ITS LEGENDARY FAN CLUB, THE TROJAN APPRECIATION SOCIETY
One of the most important reggae labels and catalogues in existence, Trojan Records, is to unveil some exciting activity for the late summer, to give its famously loyal fan base good reason to be cheerful for the August Bank Holiday.
On August 29th, the label, which was founded by Island Records’ Chris Blackwell and Lee Gopthal in 1968, will release The Story Of Trojan Records box set – a stunning, newly compiled archive of classics, rarities and unreleased material across 5 CDs. Celebrating this great label’s illustrious history, the collection includes not just the better known tracks but also a wealth of material from deep within the archives.
Key features are:
- 123 tracks across themed 5CDs, showcasing The Hits, The Artists, The Producers and The Labels; as well as a disc of Unreleased gems and rarities
- 87 tracks new to CD, 67 of which are on CD for the first time, many unavailable since their original release in Jamaica, and 20 of which are completely unreleased and unheard until now
- 50 page book with a foreword from Rhoda Dakar (The Bodysnatchers/The Special AKA). Embellished with original photography, memorabilia and other ephemera
- 4 original reproduction double-sided postcards. Lovingly recreated flyers and original promotional material
- Trojan Window Sticker
- Plus exclusive 12 track bonus digital album upon registering the box set with the Trojan Appreciation Society
The Trojan Appreciation Society
Alongside the release, on 15th August the legendary Trojan Appreciation Society (TAS) will be re-launched, celebrating 40 years since its original conception. This will offer fans a far deeper and engaging experience with the label, refreshing the fan club for the digital era. Fans need to register any purchase via the website in order to be eligible and will then gain access to exclusive bonus content, newsletters, exclusive new product and release news and merchandise from the label.
Fans will also be rewarded with limited edition promo items, exclusive content and special merchandise. Anyone who registers this new box set with the Trojan Appreciation Society will receive a 12 track bonus digital album free of charge (details below). To keep updated on developments, fans should join the mailing list or keep an eye on the following for further info:
Visit www.trojanrecords.com/society on August 19th to find out more.
Johnny Hudson, Head of Marketing for Universal Music Catalogue said:
Trojan Records is one of very few labels with a resilient legacy and an identity that resonates deeply with its fans. It is to Reggae what Motown or Stax is to Soul. The catalogue just doesn’t seem to age, and continues to influence and inspire countless new sounds, artists and generations.
We therefore felt a real opportunity to re-launch the Trojan Appreciation Society and engage with fans in a more meaningful way. We want to build a thriving community where we can identify what people want at the same time as rewarding their loyalty and allegiance to the label. This will present many exciting opportunities for the label and its fans to get closer.
The activity is part of an ongoing re-launch and development strategy for the legendary label, which has become one of the priority catalogues for Universal Music. The company has always taken pride in the quality of its releases, which has highlighted the cream of Jamaican talent, with the likes of Bob Marley & The Wailers, Gregory isaacs, John Holt, Ken Boothe, Toots & The Maytals and Desmond Dekker and output of legendary producers as Harry Johnson, Joe Gibbs, Lee ‘Scratch’ Perry and Leslie Kong – all included on its illustrious roster. There are plans to roll out some really exciting high quality releases in the near future.
Want to know what tracks will be featured on this expanded Story Of Trojan Records release? There’s a lot and you have many of them already. The first disc features the Big 25 like Liquidator, Red Red Wine, Black Pearl, Monkey Man and the like. The next three are a bit better with a good selection of tunes broken down into the best of The Artists, The Producers and The Labels categories. Then there is a disc of unreleased material and rarities which should be interesting. The Appreciation Society digital release features 12 tracks but remember you only get it by ordering the 5 disc release and then registering with the Society once it launches. Read the full press release including complete track listing here.